The
restaurant menu as we know it is about to change. In all honesty, it’s a rather boring menu anyways. It’s made from paper,
stock card, or in cheesier instances, laminated stock card. For the most part, the restaurant menu is entirely inept; it forces the reader to imagine what entrees might look like. It rarely offers pairing
options
for drinks. There is no level of interactivity to it whatsoever, and it
almost never invokes a mental response. But there’s a solution in store
that represents that wave of the future with the restaurant menu: digital menu software.
What is a Digital Menu?
A digital menu is a restaurant menu made digital. It can be hosted on
Android powered or Apple powered tablets to enable Android menus or
iPad menus. Guests are instead handed a digital menu tablet that’s
replete with functions, features, interactivity and a desirable touch
screen interface that’s easy and fun to navigate. The digital menu is
powered by software on the backend that’s just as user friendly—making
it fun to create dazzling menus, and that also enables real-time updates
on the fly, menu rotation and many other features and functions.
Vivid, Brilliant Imagery
Digital menu software can skyrocket sales. Numerous studies indicate that
pictures of food
sell more food. Up until recently, it was difficult to breach that gap
and offer picture as a high end eatery. With a digital menu, however,
you can feature high-resolution pictures of menu items along with
detailed descriptions that actually sell more food, especially high
value menu items.
Top Branded Logo
Branding is a big concern for most restaurants. How can you get your
customers to remember your name? With digital menus, a top branded logo
drives home the name brand. The digital menu software can feature logos
that help customers better remember the establishment, and they can also
feature specials and even app QR codes as well.
Side-Scrolling Linear Specials
The side of the screen on digital menus can feature high-value
specials and add-ons for customers to consider. These sales grabbers are
big time money makers for most restaurants already. By featuring them
in plain site during navigation, sales naturally go up in this respect.
Wine & Beer Pairing Options
Wine, beer and liquor sales comprise a significant portion of profits
for most restaurants that offer such beverages. With interactive wine
and beer paring options being featured on the menus, customers are more
inclined to order drinks. Factor this to every order, and you can see
how digital menus have the propensity to drive more sales (and generate
increased profits).
Social Media Sharing Features
The average person has about 100 Facebook friends and Twitter followers. With digital menu software,
Facebook and
Twitter sharing features encourage guests to share their dining
experience with their friends. It’s a form of free, effective and viral
advertising
that money simply is unable to buy. Can you imagine how many friends
are immediately informed about your restaurant from just one
Facebook status update or Tweet?